What is artificial intelligence?
Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.
Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the most simple to those that are even more complex. The goals of artificial intelligence include learning, reasoning, and perception.
Here are some of the benefits of artificial intelligence, which will allure you
a) 24/7 Availability
b) Day to Day Application
c) Digital Assistance
d) Handling Repetitive Jobs
e) Medical Application
f) Reduction of Errors
Artificial Intelligence and Digital Marketing
There are many brands that have adopted Artificial Intelligence for their business to connect with their customers. Just like Amazon and Spotify using AI systems successfully.
For example, Amazon uses AI to show only relevant products to shoppers, based on previous searches, purchases and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.
Application of artificial intelligence in digital marketing
1. Application of AI chatbots
The development of AI semantic recognition, language processing and voice conversion technology has meant that AI customer service is easier to use and delivers a better experience. Compared with manual customer service, AI chatbots have many advantages.
AI chatbots enable businesses to go beyond the traditional “one-to-one” form of customer service. Instead, chatbots can deliver a “one-to-many”, providing support to a number of customers at the same time and in different time zones.
Many brands have started to communicate with their customers through messenger applications like WhatsApp, Facebook Messenger, and Slack, all of which can benefit from AI chatbots in order to streamline the process.
2. Virtual Agent:
A Virtual Agent is a computer generated, animated, artificial intelligence virtual character (usually with anthropomorphic appearance) that serves as an online customer service representative. It leads an intelligent conversation with users, responds to their questions and performs adequate non-verbal behaviour. An example of a typical Virtual Agent is Louise, the Virtual Agent of eBay, created by a French/American developer VirtuOz.
3. Artificial Intelligence in E-Commerce:
Artificial Intelligence technology provides a competitive edge to e-commerce businesses and is becoming readily available to companies of any size or budget. Leveraging machine learning, AI software automatically tags, organizes and visually searches content by labelling features of the image or video.
4. AI digital advertising
There is no doubt that digital advertising is one of the most successful areas to have adopted artificial intelligence. It used across platforms like Facebook, Google and Instagram in order to provide the best possible experience. These platforms analyze users’ information, including gender, age, interests, demographics, and other aspects to show them the most relevant advertisements, improving the performance of digital ads.