< <

Introduction

TPR is a luxury ethnic wear brand, with a pan-India market reach through a vast network of re-sellers. TPR's journey with Marar Media started with the objective of bringing people's favorite TPR Fashion to an e-commerce platform. Their digital transformation started with a new logo, branding and a stunning product photoshoot.

Solutions

After in depth research into e-commerce fashion markets, we created a robust strategy to launch TPR Fashion and implemented the following solutions.

  • A unique logo and luxurious branding to create a solid brand recall.
  • E-commerce website design and development for a great user experience.
  • A robust digital marketing strategy that leads to website visits.
  • Stunning product photoshoot to showcase the quality and beauty of TPR products.

Results

In the end, we were able to help customers purchase their favorite ethnic fashion-wear online and pivoted TPR Fashion's growth exponentially. The new identity helped owners of TPR Fashion to distinguish themselves from duplicates and re-sellers. The social media presence helped them to reach out to new untapped markets and redefine their potential.

  • 80% increase in total sales revenue.
  • 95% increase in brand value.
  • 90% increase in brand awareness among target audience.